|Sales and Marketing|
|Neopharma’s product promotion stems from carefully drawn strategies that employ sound medico-marketing principles.
Neopharma’s overall strategy begins with the market research team that identifies key products after extensive market research.
The marketing team then draws innovative marketing strategies that are effectively implemented by a team of dynamic professionals who come with rich experience in pharmaceuticals selling.
The marketing team has identified prescription generation and customer retention as critical success factors for successful marketing of branded generics
Thus, in the intensely competitive generics segment, Neopharma has started making a mark with powerful brands in key therapy areas.